Jul 25, 2026
People Remember Your Title, Not Your Chart
Most people who share a news story never open it. When researchers matched 2.8 million shared links against the clicks they actually generated, 59 percent of the links were never clicked at all. A separate study of 35 million Facebook posts found that about three quarters of news-link shares were made without the sharer opening the article first. The headline did the work. The article was scenery.





